The rags-to-riches story of Alabama ad-man Douglas Leigh June 08 2009
Shorpy comment of the day: "Douglas Leigh, the man who designed this and other advertising spectaculars, was 28 when he arrived in New York from Alabama with $9 in his pocket. He developed a multimillion-dollar business designing and erecting breathtaking signs.
"Leigh created the Super Suds detergent sign with 3,000 large 'floating' soap bubbles per minute. A 120-foot Pepsi-Cola waterfall, the Bromo-Seltzer sign with actual effervescence and the Old Gold cigarettes sign with 4,100 light bulbs were all Leigh creations."